Bad Ideas

Bad Idea #4: Roasting Justin Bieber for the brand

We could all learn something from Martha Stewart about how not to play it safe.

Jun 19 •

Bad Idea #3: Using gunshots as song lyrics

The song Paper Planes went triple platinum in 2008 (over 3 million sold) and hit #4 on the US Billboard Hot 100. But there's an untold important story…

Jun 5 •

Bad Idea #2: Making clothes out of toilet seat covers

The first Patagonia fleece was destined to be a toilet seat cover.

May 1

Bad Idea #1: Shipping children in the mail

What weighs under 48 pounds, doesn’t need a seat, and costs just 53 cents to send across the state?

Apr 2 •

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