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Creative Edge Report #1
Sep 18, 2024
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Jason Keath
6
1
Bad Idea #4: Roasting Justin Bieber for the brand
Jun 19, 2025
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Jason Keath
6
1
1
Creative Edge Report #2
Oct 16, 2024
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Jason Keath
5
1
1
Social media only works when it feels small
Sep 30, 2025
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Jason Keath
4
1
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Social media only works when it feels small
+ conference news
Sep 30, 2025
•
Jason Keath
4
1
Bad Idea #6: Slow checkout lanes for lonely shoppers
Ever run into a cashier at the grocery store who was a bit too talkative for your taste?
Aug 14, 2025
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Jason Keath
3
1
Bad Idea #5: Waffle House as a disaster index
If Waffle House is closed, consider leaving town.
Jul 22, 2025
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Jason Keath
3
Bad Idea #4: Roasting Justin Bieber for the brand
We could all learn something from Martha Stewart about how not to play it safe.
Jun 19, 2025
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Jason Keath
6
1
1
Bad Idea #3: Using gunshots as song lyrics
The song Paper Planes went triple platinum in 2008 (over 3 million sold) and hit #4 on the US Billboard Hot 100. But there's an untold important story…
Jun 5, 2025
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Jason Keath
1
2
2
Bad Idea #2: Making clothes out of toilet seat covers
The first Patagonia fleece was destined to be a toilet seat cover.
May 1, 2025
Bad Idea #1: Shipping children in the mail
What weighs under 48 pounds, doesn’t need a seat, and costs just 53 cents to send across the state?
Apr 2, 2025
•
Jason Keath
1
1
1
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