The Case for More Bad Ideas

The Counterintuitive Guide to Creativity – by Jason Keath

Excited to share that The Case for More Bad Ideas launches June 2. Sign up below for first access, behind-the-scenes stories, and expanded ideas from the book.

Bad Ideas are the shortcut to creativity.

Don’t make creativity mysterious or untouchable. Instead of focusing on speed, build momentum. Make creativity an active task, and it becomes a renewable resource.