Archive - More Bad Ideas

Social media only works when it feels small

+ conference news

Sep 30, 2025 • Jason Keath

August 2025

Bad Idea #6: Slow checkout lanes for lonely shoppers

Ever run into a cashier at the grocery store who was a bit too talkative for your taste?

Aug 14, 2025 • Jason Keath

July 2025

Bad Idea #5: Waffle House as a disaster index

If Waffle House is closed, consider leaving town.

Jul 22, 2025 • Jason Keath

June 2025

Bad Idea #4: Roasting Justin Bieber for the brand

We could all learn something from Martha Stewart about how not to play it safe.

Jun 19, 2025 • Jason Keath

Bad Idea #3: Using gunshots as song lyrics

The song Paper Planes went triple platinum in 2008 (over 3 million sold) and hit #4 on the US Billboard Hot 100. But there's an untold important story…

Jun 5, 2025 • Jason Keath

I wrote a book!

My book is officially live.

Jun 3, 2025 • Jason Keath

May 2025

Bad Idea #2: Making clothes out of toilet seat covers

The first Patagonia fleece was destined to be a toilet seat cover.

May 1, 2025

April 2025

Bad Idea #1: Shipping children in the mail

What weighs under 48 pounds, doesn’t need a seat, and costs just 53 cents to send across the state?

Apr 2, 2025 • Jason Keath

March 2025

The Creative Feedback Triangle

Plus beta reading news

Mar 18, 2025 • Jason Keath

October 2024

Creative Edge Report #2

We’re back for round 2 of the CREATIVE EDGE REPORT, built to inspire and fuel your creativity. Each month, I share a curated list of creative examples…

Oct 16, 2024 • Jason Keath

How one Netflix show changed a 500 billion dollar industry

(and no, I'm not talking about the streaming wars)

Oct 2, 2024 • Jason Keath

September 2024

Creative Edge Report #1

Stay creative with this monthly breakdown of 20 fresh ideas from social, ads, and art

Sep 18, 2024 • Jason Keath

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